3 Deep is a luxury branding and communications agency

Extraordinary brands for extraordinary people

Luxury

 

 

MoMA at NGV: 130 Years of Modern and Contemporary Art provided a unique survey of the Museum’s iconic collection. Consisting of over 200 key works, arranged chronologically into eight thematic sections, the exhibition traced the development of art and design from late-19th century urban and industrial transformation, through to the digital and global present. 3 Deep were commissioned to establish a highly identifiable campaign for the landmark exhibition.

 
 
The campaign sought to excite existing and discerning patrons, while captivating and stimulating supporting partners and media.
 
 

Playing a distinctive role within the cultural, social and economic landscape, it was vital that the campaign not only capture the essence of the landmark exhibition, but reflect the prestige and confidence of the gallery.

 
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The National Gallery of Victoria (NGV) is the oldest and most visited gallery in Australia and within the top 25 most visited museums in the world.

 

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