Luxury brands have roots just like human beings have ancestors. All successful luxury brands celebrate a unique lineage and provenance and each a unique story and place of origin. To be authentic in this context, luxury has to be true, unquestioning and innate. Our engagement with luxury in the 21st century is far more nuanced and layered than ever before and luxury brand managers are now charged with navigating often contradictory notions such as; modernity and the past, exclusivity and accessibility, creativity and timelessness.
For more information on the six dimensions of luxury or how 3 Deep can actively contribute to the development of your brand please contact Brett Phillips, Founder and CEO at firstname.lastname@example.org