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SCOPE ART FAIR
MARKT GALLERY

With art fairs in Miami, Basel, New York, London, and the Hamptons, SCOPE Art Show has garnered critical acclaim. With sales of over $100 million and attendance of over 300,000 visitors, the unique SCOPE experience encompasses SCOPE Markt, SCOPE Film Program and the SCOPE Foundation’s Personal Development Auction.

SCOPE Miami 2009 saw the launch of SCOPE Markt, a fashion-focused exhibition curated by Diane Pernet. Our brief was to establish a communications program to position the initiative while creating a series of installations in collaboration with exhibiting designers and leading figures within the fields of contemporary art and fashion.

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COMMUNICATIONS

OUTDOOR ADVERTISING

VISUAL IDENTITY

CREATIVITY

Exploring the nexus of design, fashion, art and culture, the visceral campaign and installation presented avant-garde fashion in a new and engaging way. In speaking about Markt Gallery, Diane Pernet, Markt Curator & Founder of Shaded View on Fashion remarked that "The most bewitching fashion only ever leaves the catwalk when it’s lifeless in a magazine or suffocating in a glass box at some museum. I don’t know if fashion is necessarily art but I do know that it deserves to be inhabited by people who ache for it the same way others do for art."

EXHIBITION DESIGN

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