There are certain people in this world that need little or no introduction. Their contribution to our world of popular culture, art and fashion is such that they have redefined these cultural and commercial landscapes entirely. Louis Vuitton, Madonna and Steven Klein fall into such a category.
Collaborating with a team of dedicated creative partners including Steven Klein Studio, Celux, LOT-EK, Frame Design and Drumcan, our brief was to establish a communications and marketing programme for the event. An integrated campaign of outdoor, print, advertising, digital and signage to stimulate sales and position the event.