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NATIONAL GALLERY OF VICTORIA
MASTERPIECES FROM THE HERMITAGE:
THE LEGACY OF CATHERINE THE GREAT 

The National Gallery of Victoria is the oldest and most visited gallery in Australia. Situated over two magnificent buildings – NGV International and NGV Australia – the Gallery hosts a wide range of international and local artists, exhibitions, programs and events; from contemporary art to major international historic exhibitions, fashion and design, architecture, sound and dance.

Masterpieces from the Hermitage: The Legacy of Catherine the Great showcases one of the world’s greatest art collections. Featuring works by artists including Rembrandt, Rubens, Velázquez and van Dyck, the exhibition offered an incredible array of works including the finest group of Dutch and Flemish art to ever come to Australia.

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INTEGRATED COMMUNICATIONS

As the largest and most ambitious Melbourne Winter Masterpieces ever undertaken by the Gallery, 3 Deep were commissioned to establish a visceral and highly identifiable campaign. Supported by an extensive program of integrated communications, the campaign sought to excite existing and discerning consumers, while captivating and stimulating emerging patrons, supporting partners and media.

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