3 Deep is a luxury branding and communications agency

Extraordinary brands for extraordinary people

Luxury

  • LUXURY BRANDING, MEDIA & COMMUNICATIONS

HARROLDS
AUSTRALIA’S LUXURY DEPARTMENT STORE

Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, the flagship department stores at 101 Collins Street Melbourne and Westfield Sydney showcase an unequalled selection of the world’s most coveted fashion.

25 years after launching Harrolds as a classic mens suiting store, 3 Deep were commissioned to reposition the brand for future growth and solidify the brands position as a leader within their category. With market demand driven by a booming upper middle class and a younger, more affluent, fashion educated luxury consumer, it was imperative that we clearly defined the strategic vision and values of the brand before developing a creative response. In recognising an opportunity to own the position as Australia's only Luxury Department Store, our creative strategy was built upon ideas of masculinity and empowerment.

Read More

COMMUNICATIONS

DIGITAL DESIGN & PRODUCTION

INTEGRATED COMMUNICATIONS

A program of integrated communications inspired confidence in consumers, reinforced Harrolds knowledge of the luxury space while defending leadership as a quality and virtue of the Harrolds customer. Seasonal campaigns would allow Harrolds to shine on an international stage and attract the worlds most discerning brands, staff and customers.

OUTDOOR ADVERTISING

Image Making

OUTDOOR ADVERTISING

A WORLD STAGE

Empowered by a clear direction, voice and purpose within market, the brand has solidified its position on the global luxury stage.

OUTDOOR ADVERTISING

PRINT  ADVERTISING

Film direction

Related Projects