3 Deep is a luxury branding and communications agency

Extraordinary brands for extraordinary people

Luxury

  • LUXURY BRANDING, MEDIA & COMMUNICATIONS

DAVID YURMAN
LIMITED EDITION PACKAGING

David Yurman Inc. is a privately held luxury American jewellery company founded by David and Sybil Yurman and headquartered in New York City. There are currently 24 David Yurman boutiques within North America and five international boutiques. In 2007 the business had an annual revenue of USD470 million.

3 Deep was commissioned to conceptualise an extraordinary and luxurious packaging programme to celebrate the 30th Anniversary and Limited Edition release of David Yurman's iconic Renaissance Cable bracelets. The Cable bracelet — a twisted helix adorned with finial gemstones — was David Yurman’s first celebrated design. Introduced in 1983, it was an immediate success, and remains to this day one of the world’s most beloved jewellery designs. The finest precious metals, rare gemstones and unconventional materials are fashioned by the world’s best craftspeople into jewellery of enduring quality and beauty.

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CREATIVE DIRECTION

PACKAGING

A TRIUMPH OF DESIGN

A highly detailed packaging programme addressing 3 Deep's six key dimensions of luxury. The programme presented a hierarchy of packages that responded to the materiality of three products; limited edition anodized aluminium, precious metal and the extraordinary diamond-pave, a triumph of design and craftsmanship presenting more than 2500 hand-set black (or white) diamonds.

PRODUCTION MANAGEMENT

FILM DIRECTION

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