3 Deep is Australia’s leading luxury branding and creative agency

Extraordinary brands for extraordinary people

Luxury

 

 






Sensory

  • EDITION 1: DE ANIMA

    Eau De Parfum

    Edition 1: De Anima is a limited edition fragrance inspired by Aristotle's major treatise, On the Soul. Conceptualised, designed and produced by 3 Deep, this extraordinary objet d'art is both an artistic work and sensorial memento.

  • NEUE LUXURY

    Fragrance Collection

    In Susan Sontag's seminal essay, Against Interpretation, Sontag calls for a return to unmediated experience – for us to see more, to hear more, to feel more. The Neue Luxury fragrance program responds by presenting a unique alchemy of olfactory ideas, themes and phenomena that function to create both an artistic work and sensorial memento.

  • BPM

    Black Mist

    Founded by Jonathan Hallinan in 1995, BPM has been developing and building iconic, design driven multi-residential projects for 20 years. Delivered through each of the brands signature touch points and experiences, Black Mist – an uplifting Parfum D'Interior – was created by 3 Deep using some of the worlds finest raw materials.

  • V GROUP

    00 Volume 2: Them/Her

    One of the great virtues of art is that it enables us to see the world through different lenses. As a consequence, we are forced to oscillate from passive spectator to active participant, a role that imbues work with meaning. In this spirit, the 00 brand was born. 00 aims to change the way in which we engage, perceive and experience creativity.

  • SIX SCENTS PARFUMS

    Collection Four

    Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were commissioned to establish the series four collection in addition to all supporting marketing and branded communications.

  • TONI MATICEVSKI

    Eau Fleur De Belle

    Toni Maticevski has built a brand, a vision of feminine desires and artful silhouettes that have defied trends and survived as one of the greatest unannounced drivers of modern women’s fashion for nearly two decades. As long time collaborators, our brief was to create a signature scent in order activate Toni Maticevski's Top 100 customers, advocates and ambassadors.

  • SIX SCENTS PARFUMS

    Creating a global fragrance brand

    Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, Six Scents is recognised as a brand of creative leadership and innovation.

  • SCOPE ART SHOW

    Markt Gallery

    With over 75 art fairs spanning more than 15 years, SCOPE Art Show in Miami, New York, and Basel, Switzerland, is celebrated as the premier showcase for international emerging contemporary art and multi-disciplinary creative programming. Our brief was to establish a communications program to position SCOPE Markt, a fashion-focused exhibition curated by Diane Pernet.

  • SIX SCENTS PARFUMS

    New Museum Collection Launch

    Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, Six Scents is recognised as a brand of creative leadership and innovation.

  • SIX SCENTS PARFUMS

    10 Corso Como Collection Launch

    Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were engaged by Six Scents to position, conceptualise and establish a launch event at 10 Corso Como in Milan.

  • SIX SCENTS PARFUMS

    Collection One

    Six Scents Parfums is a global fragrance brand that presents the worlds most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were commissioned to establish the series one collection in addition to all supporting marketing and branded communications.

  • SIX SCENTS PARFUMS

    Collection Two

    Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were commissioned to establish the series two collection in addition to all supporting marketing and branded communications.

  • SIX SCENTS PARFUMS

    Collection Three

    Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were commissioned to establish the series three collection in addition to all supporting marketing and branded communications.

  • BPM

    Dream of the night

    Delivered through each of the brand's signature touch points and experiences, every facet of the BPM World has been carefully considered in order to create a lasting memory of unparalleled attention, excellence and uniqueness – from the first encounter with the brand through to the purchase and interaction with each of the brand's signature experiences such as the Bougie Interieur – Dream of the Night.

  • THE STANDARD SPA

    Fragrance development

    Andre Balázs is an American hotelier and residential developer. Andre Balazs Properties owns eight hotels in New York, Miami and Los Angeles, including the Chateau Marmont, The Mercer, Sunset Beach, and the Standard Hotels. When it came time to collaborate with Andre Balázs and David Apel to create a range of signature scents for The Standard Spa in Miami, it was familiar and exciting territory for 3 Deep.

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