3 Deep is Australia’s leading luxury branding and creative agency

Extraordinary brands for extraordinary people

Luxury

 

 






Cultural Artefacts

  • JOHN WARDLE ARCHITECTS

    This Building Likes Me

    Following more than two years of development, This Building Likes Me: John Wardle Architects pays homage to one of Australia’s most significant practices while providing a compelling insight into contemporary architectural processes, projects and preoccupations.

  • NEUE LUXURY

    A luxury media & experiences platform

    Neue Luxury is a trusted omni-channel business that reorientates luxury and connects the next generation of luxury consumers with the world’s most coveted luxury brands. 3 Deep were commissioned to establish the Neue Luxury brand name, global brand strategy, brand communications and editorial direction for both the printed and digital platforms.

  • V GROUP

    00 Volume 2: Them/Her

    One of the great virtues of art is that it enables us to see the world through different lenses. As a consequence, we are forced to oscillate from passive spectator to active participant, a role that imbues work with meaning. In this spirit, the 00 brand was born. 00 aims to change the way in which we engage, perceive and experience creativity.

  • JOHN WARDLE ARCHITECTS

    Volume: John Wardle Architects

    Following more than two years of development, Volume: John Wardle Architects pays homage to one of Australia’s most significant practices while providing a compelling insight into contemporary architectural processes, projects and preoccupations.

  • YOUNG GUN OF WINE

    Vineyard of the Year Awards

    Young Gun of Wine is a wine media business for the new age. In 2020, the business introduced a new vineyard awards, to take the awareness of wine to the source: the place and manner in which the grapes are grown. 3 Deep were commissioned to design a series of perpetual trophies that recognised New Vineyard of the Year, Old Vineyard of the Year, Innovative Vineyard of the Year and coveted Vineyard of the Year.

  • SIX SCENTS PARFUMS

    Collection Three

    Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were commissioned to establish the series three collection in addition to all supporting marketing and branded communications.

  • THE AUSTRALIAN BALLET

    Luminous: Celebrating 50 Years of The Australian Ballet

    The Australian Ballet was founded in 1962 and in 2012 celebrated 50 years as Australia’s best known and most successful arts organisation. Luminous: Celebrating 50 Years of The Australian Ballet is an extraordinary record of the company’s first half-century, revealing dancers at work and at play, on stage and on tour, in rehearsals and in love, and the designers, directors and choreographers who nurtured its artistic vision.

  • V GROUP

    00 Volume 1: Black Material. Robert Knoke

    One of the great virtues of art is that it enables us to see the world through different lenses. As a consequence, we are forced to oscillate from passive spectator to active participant, a role that imbues work with meaning. In this spirit, the 00 brand was born. 00 aims to change the way in which we engage, perceive and experience creativity.

  • TONI MATICEVSKI

    Vol.1 Darkness

    Toni Maticevski has built a brand, a vision of feminine desires and artful silhouettes that have defied trends and survived as one of the greatest unannounced drivers of modern women’s fashion for nearly two decades. As long time collaborators, 3 Deep were commissioned by Maticevski to establish a series of limited edition publications that rendered the Maticevski world visible to private clients and retail partners.

  • TONI MATICEVSKI

    Vol. 2 Voyage

    Toni Maticevski has built a brand, a vision of feminine desires and artful silhouettes that have defied trends and survived as one of the greatest unannounced drivers of modern women’s fashion for nearly two decades. As long time collaborators, 3 Deep were commissioned by Maticevski to establish a series of limited edition publications that rendered the Maticevski world visible to private clients and retail partners.

  • TONI MATICEVSKI

    Vol. 3 Tempest

    Toni Maticevski has built a brand, a vision of feminine desires and artful silhouettes that have defied trends and survived as one of the greatest unannounced drivers of modern women’s fashion for nearly two decades. As long time collaborators, 3 Deep were commissioned by Maticevski to establish a series of limited edition publications that rendered the Maticevski world visible to private clients and retail partners.

  • NEUE FASHION

    A global dialogue on luxury fashion

    Neue Luxury is a trusted omni-channel business that reorientates luxury and connects the next generation of luxury consumers with the world’s most coveted luxury brands. Neue Fashion, a category specific insert published quarterly within Neue Luxury, was established by 3 Deep to provide a dedicated and relevant discussion on luxury fashion in the 21st century.

  • JUSTIN SMITH

    A Miracle of Modern Colour Photography

    Justin Edward John Smith is an English-born artist who has a lineage in fashion photography and the performing arts. Smith's artwork celebrates sensuality and the beautiful at a moment in history when passion and emotion are the stuff of everyday living. Our brief was to conceptualise, art direct and design a monograph to accompany an exhibition of the same name at the Goddard De Fiddes Gallery in Perth, Western Australia.

  • SIX SCENTS PARFUMS

    Collection Four

    Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were commissioned to establish the series four collection in addition to all supporting marketing and branded communications.

  • SIX SCENTS PARFUMS

    Collection Two

    Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were commissioned to establish the series two collection in addition to all supporting marketing and branded communications.

  • JEFF BUSBY

    Amplification

    Amplification engages in a critical departure from the advertising editorial typical to the luxury car. Images by Australian photographer, Jeff Busby, are both compelling and disturbing in their beauty and recall J.G. Ballard’s obsession with sex, death and speed in his novel, Crash. 3 Deep were commissioned to conceptualise, direct, design and produce Amplification, the first conceptual monograph on Busby’s work.

  • 3 DEEP PUBLISHING

    Bird

    3 Deep Publishing were committed to the culture of art and design in print. As the publishing and distribution arm of 3 Deep, the business established titles that were design-driven and content-focused. Presenting inspiring and engaging local and international artists and designers Bird was the first title published by the business.

  • MATERIALBYPRODUCT

    Punch Out

    Susan Dimasi established Materialbyproduct (MBP) in 2004 with the vision of creating the Luxury Fashion House to define the 21st Century. Over the past decade Dimasi has been dedicated to innovating the signature systematic techniques for marking, cutting and joining cloth in order to craft an unmistakable MBP brand cladding.

  • SIX SCENTS PARFUMS

    Collection One

    Six Scents Parfums is a global fragrance brand that presents the worlds most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were commissioned to establish the series one collection in addition to all supporting marketing and branded communications.

  • TIM RICHARDSON

    Physical Frequencies

    Tim Richardson makes images acutely attuned to their time – a visual fusion of classical beauty and sensual futurism. His work embraces the emotive potential of cinema and also moves far beyond the camera. The results are mesmerising, spectacular and dreamlike images that radiate with colour and movement. Our brief? To establish a publication of significant presence that captured the skull-cracking narrative of Tim's work.

  • JUSTIN EDWARD JOHN SMITH

    Man Women Girl Boy Magazine

    Justin Edward John Smith is an English-born artist who has a lineage in fashion photography and the performing arts. Smith’s artwork celebrates sensuality and the beautiful at a moment in history when passion and emotion are the stuff of everyday living. Observed as a series of magazines and composed always in two parts, Man Women Girl Boy explored the complexities and nuances of the individual.

  • DAVID YURMAN

    Limited Edition Packaging

     

    David Yurman Inc. is a privately held luxury American jewellery company founded by David and Sybil Yurman and headquartered in New York City. 3 Deep were commissioned to conceptualise an extraordinary and luxurious packaging programme to celebrate the 30th Anniversary and Limited Edition release of David Yurman's iconic Renaissance Cable bracelets.

  • AUSTRALIAN PAPER

    Impress Magazine

    Australian Paper is one of the world's leading fine paper merchants. The business sells over four and a half million tonnes of paper worldwide with Impress being the largest selling coated paper in Australia. Underpinning the need to connect the brand with a new generation of consumers, Impress Magazine was created to provide a considered dialogue on creativity and design

  • DAVID BROMLEY

    A Picture Book First & Foremost

    Artist David Bromley was born in Sheffield, England, in 1960 and migrated to Australia with his family in 1964. Bromley emerged as a painter in the mid-1980s developing themes for two distinct and unique styles of painting; the female portrait and the children's series. 3 Deep were commissioned to establish the artist's first ever limited edition monograph.

  • SIX SCENTS PARFUMS

    10 Corso Como Collection Launch

    Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were engaged by Six Scents to position, conceptualise and establish a launch event at 10 Corso Como in Milan.

  • WINE OF DESIGN

    Campaign & Packaging program

    V-know began by producing events in 2006 that introduced the next generation of consumers to identities of the wine trade. Our brief was to establish a brand identity, communications and packaging programme for the brand in order to attract new and younger audiences towards wine.

  • THE AUSTRALIAN BALLET

    Moving Images

    The Australian Ballet was founded in 1962 and in 2012 celebrated 50 years as Australia’s best known and most successful arts organisation. At every level of the organisation, tradition and innovation go hand in hand. 3 Deep were commissioned to curate and present an exhibition of the photographic works of Justin Edward John Smith and to celebrate his long association with company.

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