3 Deep is a luxury branding and communications agency

Extraordinary brands for extraordinary people

Luxury

  • LUXURY BRANDING, MEDIA & COMMUNICATIONS

BPM
A WORLD OF BEAUTY, DESIRE AND THE EXOTIC

Founded by Jonathan Hallinan in 1995, BPM has been developing and building iconic, design driven multi-residential projects for 20 years. With an unparalleled track record, BPM is invested commercially and intellectually into the projects they develop and build on behalf of our community and culture.

Following a significant review of BPM’s business, brand and communication strategies, 3 Deep were commissioned to reposition the brand and establish an integrated program of communications across all property and branded touch points. Challenging the existing property paradigm, the strategy created value in the BPM master brand while transferring that equity across all resulting products, experiences and services. The BPM customer journey has now expanded to be far more curated and far more enduring than ever before. The purchase of a BPM property is now only the starting point of an extraordinary lifelong engagement with the BPM world. A world underpinned by objects of desire and extraordinary experiences.

Read More

VISUAL IDENTITY

COMMUNICATIONS

A COMMITMENT TO EMOTION

Located beyond the confines of quality, the BPM brand is distinguished by a commitment to emotion. Delivered through each of the brands signature touch points and experiences, the BPM brand identity amplifies BPM’s luxury credentials while rendering the BPM World visible to their clients and patrons.

COMMUNICATIONS

CAMPAIGN DIRECTION

PRODUCT DEVELOPMENT

BLACK MIST

Every facet of the BPM World has been carefully considered in order to create a lasting memory of unparalleled attention, excellence and uniqueness – from the first encounter with the brand through to the purchase and interaction with each of the brands signature experiences such as Black Mist – BPM’s Parfum D’Interior.

CULTURAL ARTEFACTS

COMMUNICATIONS

FILM DIRECTION

DIGITAL DESIGN & PRODUCTION

SOCIAL ENGAGEMENT

Underpinning the need to connect with a new generation of luxury consumers, an integrated program of communications helped solidify the purpose, vision and values of the brand while delivering a far more rewarding and intelligent form of social and cultural engagement.

PACKAGING

OUTDOOR ADVERTISING

Image Making

PRINT ADVERTISING

BRAND ENGAGEMENT

Property purchasers are now more active in the luxury space then ever before – seeking the niche, the new and the next. They want to share their knowledge with peers and engage with brands and properties that truly reflect their own genuine attachment with design, culture and architecture.

Sales Suite

Related Projects